A fictitious rebrand for Burt’s Bees, updating their logo, promotional materials and packaging by employing a renewed toolkit with typography, a colour palette and guidelines on the logo’s usage. The new logo mark is refreshed and modernized but has kept some traditional aspects that reflects the simple and natural ingredients used in their products.
Kurt Vonnegut Covers
Book Cover Design
A type-based book jacket design for three of Kurt Vonnegut’s most notable books. The simple square and rectangular shapes are used in conjunction with quotes on the back covers to hint at key messages in each book. A grid is used throughout the jackets to maintain consistency along with minimal colours.
A fictitious rebrand for Art City, updating their logo and brand applications by employing a renewed toolkit and guidelines on the logo’s usage. The bright and varied colour palette and imperfect edges represent the brand’s diversity and chaotic nature all while embodying the theme of art.
A fictitious invitation design for Lush Cosmetics’ fictional Winter 2016 Product Reveal event. The invitation design and concept is based around the five senses, which puts emphasis on Lush’s wide variety of products and their different uses. The invitations include five samples of the new collection, each one targeting a sense.
Magazine and App Design
Good Riddance is a fictitious publication that encourages millennials to live a fuller life with less and to put emphasis on experiences rather than things. The name Good Riddance comes from the fact that it means to get rid of stuff for the better. To go with the publication is a budgetting app that helps millennials be aware of what they’re spending and to be able to save money towards important goals.